Dear Friends & Race Enthusiasts,
Spirit's "Race For The Children" is proud to present our 2001 off-road racing
sponsorship investment proposal.
Your company will benefit from our winning record and strong relationship with the
A.B. and Jessie Polinsky Children's Center in San Diego, California. This incredible
organization is San Diego County's premier receiving home for abused and
abandoned children. As a result of our sponsorships and our winning 2000 season,
Race For The Children donated over $25,000 to this wonderful children's
center, helping fund some very beneficial, and needed children's programs.
Spirit's Race for the Children 2001 goal is to provide your company with the
maximum exposure possible in the world of competitive off-road racing. Coverage
of this exciting, growing sport includes major electronic media, including television,
cable and radio, plus a variety of print media, live audiences and multiple publicity
appearances.
Please take a minute to review our strong team credentials which resulted in
a winning record for 2000, and then please contact us for further information about
how this opportunity, no matter at what level you participate, can help you achieve
your marketing goals for 2001.
Sincerely,
Nancy Shearer, Team Manager
The Team
Sponsorship Categories
Marketing Objectives & Advantages
Why Racing?
* * * * *
THE TEAM
The Spirit/Race For The Children Team gives
110% to every effort. Prepping, racing, chasing and logistics
all get the team's undivided attention to detail. The integrity,
leadership, and knowledge of our team is well-known and unsurpassed
in the industry. Every member of the team is an outstanding addition
to the whole. Team members utilize 4x4 chase vehicles with FM
band radios for direct communications with the race truck, stationary
pits, and radio relay personnel. The number of members on the
team varies from event to event. During large events, our ranks
can easily expand to 25 or more. Although our numbers may change,
our effort and quality remain constant. We invite you to become
a part of our effort, and be prepared to win.
Team Goals
- Continue to give financial support
to the Polinsky Children's Center.
- Continue to advance awareness
about child abuse prevention.
- Achieve 2001 championships in
both SCORE and Best In The Desert.
- Win as many races as possible.
- Finish every mile of every race
entered.
- Conduct racing efforts in a
professional and sportsmanlike manner.
The Driver
Jeremy Spirkoff, driver, fabricator, and
engineer, grew up in the sport of off-road. Joining his father's
Spirit team in 1984, Jeremy first made his mark in fabrication.
Later, he proved himself again as the Pit Boss of the award-winning
B.F.Goodrich/Spirit Off-Road Support Team.
Jeremy has designed and fabricated roll
cages, suspension systems, and steering systems. He has built
hundreds of components and assemblies for consistently finishing
and winning race vehicles.
Some of Jeremy's acclaimed successes include the FORD F150 NITE
Truck, the ROTHMAN'S BRONCO, the ‘92 FORD IMAGE Truck, the
FORD EXPLORER CONCEPT Vehicle, and the B.F.GOODRICH BRONCO PRE-RUNNER.
He designed and built the most winning stock full and stock mini
trucks ever raced in off-road, the OLLIGES' FORD LIGHTNING Race
Truck, and the LOS ANGELES COUNTY SHERIFF'S DEPARTMENT (LASD)
RANGER Race Truck.
Jeremy has been an effective driver and
co-driver in a number of Spirit and private efforts. In 1997,
his driving and co-driving abilities helped clinch the LASD Stock-Mini
Championship title for the third year in a row.
At 29 years of age, his debut as driver
of record for Race For The Children, proved to be yet another
winning effort, culminating in his being proclaimed SCORE Rookie
of the Year in 2000.
One thing is for sure, when you run with
Jeremy Spirkoff, you are running with a winner!
Co-Driver & Team Manager
Nancy Shearer just couldn't stay out of
the garage. From the time she was 15, she always had some automotive
project on the burner. First she rebuilt the motor in her grandmother's
‘56 Chevy. Then she gave her ‘69 VW a suspension lift.
When the other girls were reading Glamor, she was reading Street
Rod.
In 1989, Nancy traded in her 280 Mercedes
for a Ford F150 4x4 long bed, and the rest is history. She joined
Spirit Racing in 1990, and has held every position there from
Main Chase, to Pit Boss, to Team Manager. It comes as no surprise
that Jeremy chose her to be his co-driver in the Race For The
Children project vehicle. She is well qualified for the job,
and as enthusiastic as they come.
* * * * *
SPONSORSHIP
CATEGORIES
Spirit/Race For The Children is seeking
primary, associate, and corporate sponsors for 2001. Below is
an outline of the sponsorship opportunities.
PRIMARY SPONSOR
- Company prominently emphasized
in all promotional activities such as interviews, press releases,
television, print media, signature cards, etc.
- Company graphics prominently
displayed on race truck, driving suits, and all apparel, including
t-shirts, hats, fliers, etc.
- Publicity appearances and/or
display of race truck as time permits re: race schedule.
- VIP hospitality at all events.
- Distribution of product information
or product samples at events.
- Photograph and certificate of
appreciation suitable for display.
- Exclusivity in your company's
category
- Contact
Us For Pricing Details
ASSOCIATE SPONSOR
- Company emphasized in all promotional
activities such as interviews, press releases, television, print
media, signature cards, etc.
- Company graphics displayed on
race truck, driving suits, and all apparel, including t-shirts,
hats, fliers, etc.
- VIP hospitality at all events.
- Photograph and certificate of
appreciation suitable for display.
- Exclusivity in your company's
category
- $35,000
CORPORATE SPONSOR
- Company mention in all promotional
activities such as interviews, press releases, television, print
media, signature cards, etc.
- Company graphics displayed on
race truck.
- Photograph and certificate of
appreciation suitable for display.
- Exclusivity in your company's
category
- $15,000
GRAND MARSHALS
- Autographed photograph and certificate
of appreciation suitable for display.
- Embroidered Race For The Children
winners jacket and hat.
- Company name listed in our prestigious
directory of sponsors to be provided to the media and printed
on signature cards.
- $2,500
BOARD OF GOVERNORS
- Autographed photograph and certificate
of appreciation suitable for display.
- Embroidered Race For The Children
winners hat.
- Company name listed in our prestigious
directory of sponsors to be provided to the media and printed
on signature cards.
- $1,000
BAJA VETERANS
- Company name listed in our prestigious
directory of sponsors to be provided to the media and printed
on signature cards.
- $500
Thanks
To Our 2000 Season Sponsors
Racetruck Signage
Opportunity Diagram
* * * * *
MARKETING
OBJECTIVES & ADVANTAGES
Objectives
- To market sponsor your company in such
a way as to build awareness of your name and products.
- To maximize your sales, marketing and
exposure opportunities.
- To help motivate employee productivity,
and enhance employee relations.
Advantages
A Spirit race truck is a moving billboard.
Spirit/Race For The Children offers maximum exposure through:
- TV Broadcasting
- Live Audiences
- Print Media
- Publicity Appearances
- Association with Polinsky Center
- Field Testing
TV Broadcasting -
- Television reaches a larger audience than any other medium.
This year both the SCORE and Best In The Desert series will be
televised on SPEEDVISION. SPEEDVISION is the first and only 24-hour
cable Network devoted to the millions of people who love cars,
boats, airplanes and motorcycles. SPEEDVISION features authentic
coverage of major events; the stars and people who make it all
happen; what's going on behind the scenes, and much, much more.
American consumers spend a staggering $700
billion a year on cars, trucks, and after-market parts and accessories,
while advertisers in the automotive category spend an equally
impressive $10.5 billion to reach this market. As the only Network
dedicated to the passions of these consumers, SPEEDVISION serves
as a major entertainment and information resource for this lucrative
market. SPEEDVISION currently boasts 31 million subscription
viewers and anticipates 34 million viewers by mid-2001.
Live Audiences
- - Thousands upon thousands of people attend the racing events
in the SCORE and Best In The Desert off-road series. The Baja
1000, the largest of the SCORE races brings $7 million to the
town of Ensenada alone. Many race patrons like to gather in the
pits to get a closer view. Fans are eager to be like the racers
they admire. They notice which products a team is using and endorsing.
In addition, the largest companies in America recognize the value
in supporting popular athletes. You, too, can get in on the action.
Motorsports fans are extremely brand conscience and loyal. Sponsor
our effort and let the public see your logo on our moving billboard.
Print Media
- - Spirit/ Race For The Children has carefully cultivated relationships
with many automotive journalists. This past year, our efforts
received excellent coverage in the San Diego Union Tribune, Trucking
Times & Sport Utility News, Dusty Times, Off Road Advertiser,
Dune Buggies and Hot VWs, www.Off-Road.com, www.SCORE-International.com,
and www.BITD.com. Readers relate to and emulate the racers they
see in various print media. Imagine your logo appearing in an
action photo featured in a national or international magazine.
You couldn't get a better advertisement if you paid for it.
Publicity Appearances - - The Spirit/ Race For The Children Team and
vehicle make guest appearances at a variety of community events.
Guest appearances at shopping centers, car shows, trade shows,
and special sponsor functions, expose our sponsors to a wide
range of audiences. We show our sponsors to the world.
Association with the A.B. and Jessie
Polinsky Children's Center - -
The Polinsky Children's Center is San Diego County's receiving
home for abused and abandoned children. Each month children ages
birth to seventeen are brought to Polinsky Children's Center
(PCC) because it has been determined by law enforcement or an
emergency response social worker that the need for protection
exists. PCC provides services to children who have been: physically,
sexually, and/or emotionally abused, medically or physically
neglected, and/or have no parent or guardian. When you sponsor
Race For The Children you directly help PCC and you advance awareness
about child abuse prevention. What better place to display your
logo than next to "Race For The Children". Your sponsorship
dollars will provide you with more than just a great advertising
opportunity, they will give you a chance to show your company
cares for the community and it's future, the children, for there
is no greater cause than the children!
Field Testing
- - Do you have a product you would like tested in a harsh environment.?
Welcome to off-road racing. We can put your product to the ultimate
test in the most formidable driving situations.
Off-Road Racing Attendees, TV &
Print Media Audience Profile
35 years Average Age
$50,000 Average Income
43% Attended College
76% of adults are interested in watching SPEEDVISION programing.
61% of adults participate in activities related to SPEEDVISION
programing.
* * * * *
WHY RACING?
Motorsports marketing programs are proven winners. No sport attracts more
corporate sponsorship dollars. Whether it's to enhance corporate image or to
garner more brand exposure, racing has proven to be a cost effective, high profile,
dynamic program that offers a variety of benefits. Auto racing is the only sport that
provides the corporate sponsor with so many ways to merchandise and market its
racing association.
- Vehicles serve as moving billboards
for the sponsors logo, not only at the track, but also on national
television and in various media
- Driver and team uniforms give
prominent display of sponsorship logo
- Transporters that carry the
vehicles from event to event provide moving advertisements
- Drivers and crews support sponsors
by wearing corporate and brand apparel at functions away from
the races
- Spectators have easy access
to their favorite drivers and teams helping to build intense
loyalty to both the team and its sponsors
- Products are showcased at events
through exhibits and hospitality functions
Exposure Through Racing
Auto racing is the number 1 and still fastest growing spectator sport in the
United States with over 80 million fans attending events every year. Only NFL
playoffs and college bowl games have a higher percentage of television sport
viewers per household than auto racing.
- Provides Media Coverage Outside
of Usual Channels
- Enlarges Your Company's Presence
- Generates Local Media Coverage
- Augments Existing Advertising
and Marketing Campaigns
- Highlights New Products
Event Entertainment & Hospitality
Nothing can compare with having your customers, clients and employees be
a part of the race weekend excitement. What better way to build loyalty and create
new interest in your company. Race weekend events provide opportunities to:
- Improve Customer Relations
- Build Strong Employee Loyalty
- Provide a Strong "Outside
Store" venue for buyers
- Tie Regional Events to Regional
Accounts
- Showcase Your Products to the
Trade
- Build Distribution
- Reward Key Personnel
Racing Lets You Showcase Your Competitive Edge
Racing sponsorship shows your company to be on the cutting edge.
Off-road racing is regarded as exciting, unique and an effective marketing tool.
- Demonstrates Leadership as a
Company
- Builds Corporate Image as a
Competitive Cutting Edge Organization
- Actively Promotes the Company
and its Products
- Promotes Company Value
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